Paulinox is a dynamic, experienced consulting firm that helps you transition from the old paradigm of chasing after customers (outbound marketing) to the new model of inbound marketing, which supports you to build strong, ongoing client relationships. This high-touch method invites your ideal prospects to interact with you through valuable, informative content that they find highly relevant, attracting them naturally to your corporate website or e-commerce system from a wide array of social media platforms. As established experts in this cutting-edge approach, we have developed an exclusive, proven technology to analyze your business, recommend the most effective online strategies and deliver a customized, measurable roadmap to success so you can grow and maintain your customer base while increasing long-term sales.
With each new client, we seek to create a long-term strategic partnership, not just a short-term project. That is why we start by gaining a thorough understanding of your business with in-depth research of every aspect of your products or services, marketing goals and industry sector. From there, we assess your strengths and weaknesses, as well as those of the competition, to optimize your market positioning. Next, we define your target customers through behavioral segmentation so we can determine where to best reach them online in the consumer lifecycle.
We then build a solid digital marketing strategy right into your website architecture, and design and implement customized tactics, including landing pages, marketing funnels and targeted content. This approach organically attracts the right audience to your site, converts them into customers over time, and virally grows a loyal, highly engaged online community that is the key to your ongoing success.
Enhance your online marketing efforts, expand your customer base and increase revenues through customized inbound marketing systems, developed and delivered by Paulinox. We may combine any of the below services into an individually tailored strategic plan that fits your unique business needs.
Does your e-business have a RoadMap to digital success?
Just a decade ago, who could have imagined our modern, mobile lifestyle, which gives us nearly instant access to almost any product on the planet, door to door, at the best possible price? The eCommerce industry is booming in every category, as technology has become more accessible and affordable for almost anyone to open a store and sell their products. Paulinox provides the expertise to structure your online marketplace efficiently, streamline the ordering process, and connect with your potential customers to drive sales.
We help you attract highly-qualified leads and customers.
Permission Marketing…Inbound Marketing…Social Media Marketing…Content Marketing… Marketing Automation. The rules are constantly changing, which can dramatically affect your results from one month to the next. Paulinox has extensive experience with a wide range of sectors, markets and audiences and stay current on the latest rules. A majority of our team members are certified, designated experts with proven track records in each area of Inbound Marketing. Our exclusive, proven methodology creates brand awareness through inspiration, lead generation and ongoing engagement in multiple integrated digital channels to optimize the buyer's journey of each customer.
Consumers are now more accurately defined and targeted by their behaviors, rather than their age or other demographics. Connected members of the C-Generation—comprised of mobile device users—are more informed, highly educated, and accustomed to looking for what they want online. As a result, we are transitioning from the old-school approach of paid ads, ineffective email blasts, and in-your face outbound marketing to more effective, user-centered approaches such as Permission Marketing, Search Engine Marketing and Optimization, combined with targeted Content Marketing. We help your business to be found by potential customers and talked about on relevant channels by answering specifically to their needs and attracting highly qualified leads into your website and marketing funnel.
As social and mobile channels continue to explode, it seems impossible to keep up, especially if you are a leaner business without dedicated resources. Marketing automation tools can streamline the process of content distribution across multiple channels, making this task far more manageable for medium and small organizations. At Paulinox, we are great believers in using marketing automation tools to customize and personalize the experience for each visitor based on their profile. Our proprietary, simplified Conversation Model harnesses automation to create unique web experiences and social engagements, tailored for each client based on their goals, needs, and budget.
With more than 25 years of experience in developing effective digital business strategies for a broad array of companies, Dror assists clients to organically grow their digital presence and eCommerce businesses, rapidly increasing their online revenues. Specializing in transactional systems (eCommerce and other online businesses), social media, and mentoring business growth, his holistic approach to online business strategy and tactical execution incorporates spiritual psychology principles and transformational/Inspirational content. Based on his many years of expertise, he develops powerful, impactful solutions for Internet economy, eCommerce, online reputation management, eBusiness, social media, online marketing, and business automation that increases corporate and individual productivity, adhering to conscious business best practices.
Dr. Sophie H. Janicke
Sophie H. Janicke, Ph.D. is a researcher, teacher, and innovator who investigates the role that new and traditional media play in promoting well-being with the goal to educate and build solutions on how to optimize people’s technology-saturated lives. She is a psychologist with a Ph.D. in Media Psychology and has worked in academia for over 6 years. Her innovative academic work on the positive effects of media is published in peer-reviewed journals as well as in the popular press (i.e., Greater Good Science Center, The Good News Network, Yes Magazine).
She's an Assistant Professor at Chapman University, and her areas of expertise include positive psychology, media psychology, mindfulness, technology, higher education, personal/professional development and well-being.
Julieanne guides and supports businesses to more clearly define their audience personas so that they can develop inbound marketing content and offerings that meet their clients’ needs. With over 10 years experience in the field of education, most recently as an instructional design consultant and higher educational finance manager, she also brings the expertise to develop strategic plans for high-value educational marketing content. Based on her work as a national trainer, she was selected out of 50 consultants to serve as an Instructional Coach for Pearson Publishing. Julieanne specializes in implementing research-based teaching techniques that take learners through a complete learning cycle. She currently utilizes her expertise as an educator to create education-based marketing experiences, product maps that fit the buyer’s journey, and curriculum design for eLearning courses and educational products.
SOCIAL MEDIA STRATEGY LEAD
Known as “MisterLike” on various platforms, Eliav is an established social media expert with global experience. As Paulinox’s social media team leader, he helps leading brands, thought leaders, and exceptional ventures to best utilize our proprietary methods and dynamic inbound marketing principles. Eliav has been an independent social media mentor and marketing consultant since 2013 and was previously CEO of Rahav Social Media, Israel’s leading digital PR agency, and head of social media for Globes, a top financial media company in Israel. Selected as one of the 50 most influential people on Israel's digital culture in 2012 by TimeOut Tel Aviv, he has worked with over 70 customers including: Zara, Osho International, Mentor’s Channel and Mini (BMW).
Nipper brings 18 years of business operations and technology experience to the Paulinox team. Born into and raised in an entrepreneurial family, Nipper held leadership positions starting at a young age, and managed projects for a nationwide company with dozens of employees. After earning her MBA from the University of Texas in Arlington, she spent more than seven years serving as the Director of Operations and Assistant Administrator for a prominent non-profit hospice in California. Her technical skills, management experience and high-level attention to detail contribute exceptional value to her project management role, and she is also talented in website and graphic design.
Rebekah brings over 15 years of experience specializing in systems design, branding and marketing, organizational efficiency, and employee engagement. As founder and CEO of three successful companies in her own right, Rebekah has a unique, first-hand perspective for giving real-world, in-the-trenches executive advice. Her innate ability to identify and correct inefficiency, redundancy, and missed creative opportunities within an organization has led to double-digit gains for many of her clients. Rebekah has consulted with Fortune 500 companies to establish higher standards for sustainability, efficiency, and profitability, and consulted on brand strategy, communications and leadership for clients in the real estate, healthcare and entertainment fields.
Elna is the Founder of ZenTech Support, a thriving social media, CMS and inbound online marketing company that provides essential digital services to enhance brand awareness, organically build community, foster engagement, and drive business results for clients. At Paulinox, she brings her expertise in various CMS platforms such as WordPress and SquareSpace, Facebook business page development and maintenance, email marketing, YouTube channel creation and video production, graphic design, and more. Elna was Project Manager and Computer Security Consultant at PriceWaterhouseCoopers for 12 years. She holds a Masters Degree in Spiritual Psychology and an Inbound Certification from the HubSpot Academy.
As a versatile, award-winning copywriter for more than 25 years, Teri develops highly effective marketing copy and digital content that connects authentically with target customers, focusing on creative, strategy-driven results. Her areas of specialty include healthcare/wellness, financial, technology, higher education, business-to-business services, consumer products, hospitality, non-profit, and personal/professional development. Teri honed her copywriting skills working on Fortune 500 accounts at global ad agencies in Pittsburgh, PA and Chicago, IL, and her contributions helped a regional Los Angeles-based marketing firm triple in size and billings. Teri holds a BA in professional writing from Carnegie Mellon University in Pittsburgh, PA.
E-libraries Israel is a private Search Engine Marketing (SEM) and Market Research outfit that helps you walk through an Online-Marketing Roadmap. Learn more about your business from a Search Engine (Google) point-of-view, before committing yourselves to that long-term service contract or expensive Pay-per-Click (PPC) campaign.
We research keyword history from reputable sources and group these search phrases into target market groups. We then apply these groups to your Web Site Development, Search Engine Optimization (SEO), Sponsored Link Campaigns, SMO and other advertising / business efforts.