WHAT WE DO
Paulinox is a dynamic, experienced consulting firm that helps you transition from the old paradigm of chasing after customers (outbound marketing) to the new model of inbound marketing, which supports you to build strong, ongoing client relationships. This high-touch method invites your ideal prospects to interact with you through valuable, informative content that they find highly relevant, attracting them naturally to your corporate website or e-commerce system from a wide array of social media platforms. As established experts in this cutting-edge approach, we have developed an exclusive, proven technology to analyze your business, recommend the most effective online strategies and deliver a customized, measurable roadmap to success so you can grow and maintain your customer base while increasing long-term sales.
With each new client, we seek to create a long-term strategic partnership, not just a short-term project. That is why we start by gaining a thorough understanding of your business with in-depth research of every aspect of your products or services, marketing goals and industry sector. From there, we assess your strengths and weaknesses, as well as those of the competition, to optimize your market positioning. Next, we define your target customers through behavioral segmentation so we can determine where to best reach them online in the consumer lifecycle.
We then build a solid digital marketing strategy right into your website architecture, and design and implement customized tactics, including landing pages, marketing funnels and targeted content. This approach organically attracts the right audience to your site, converts them into customers over time, and virally grows a loyal, highly engaged online community that is the key to your ongoing success.
Enhance your online marketing efforts, expand your customer base and increase revenues through customized inbound marketing systems, developed and delivered by Paulinox. We may combine any of the below services into an individually tailored strategic plan that fits your unique business needs.
Strategic Online Business Consulting
Does your e-business have a RoadMap to digital success?
In today's fast-paced information age, too many companies and brands jump into implementing various online tactics without a strategic, goal-oriented plan. But if you don’t know where you are going, how will you know when you’ve arrived? At Paulinox, we have turned strategic thinking into an art form that can take any established or startup business to their full potential of digital reach and measurable results with sustainable, long-term growth. We start with research and analysis; set viable, measurable goals; and craft a high-level roadmap of all the required steps to achieve success online. Our team is available to supplement your internal resources or refer outsourcing solutions to implement specific actions when necessary.
eCommerce System Development
Is your eCommerce site functioning at its full potential?
Just a decade ago, who could have imagined our modern, mobile lifestyle, which gives us nearly instant access to almost any product on the planet, door to door, at the best possible price? The eCommerce industry is booming in every category, as technology has become more accessible and affordable for almost anyone to open a store and sell their products. Paulinox provides the expertise to structure your online marketplace efficiently, streamline the ordering process, and connect with your potential customers to drive sales.
DIGITAL MARKETING & SOCIAL MEDIA SERVICES
We help you attract highly-qualified leads and customers.
Inbound Marketing Strategies & Execution
Is your website up-to-date with the new Rules of Marketing?
Permission Marketing…Inbound Marketing…Social Media Marketing…Content Marketing… Marketing Automation. The rules are constantly changing, which can dramatically affect your results from one month to the next. Paulinox has extensive experience with a wide range of sectors, markets and audiences and stay current on the latest rules. A majority of our team members are certified, designated experts with proven track records in each area of Inbound Marketing. Our exclusive, proven methodology creates brand awareness through inspiration, lead generation and ongoing engagement in multiple integrated digital channels to optimize the buyer's journey of each customer.
Do you keep seeking clients or are you being found?
Consumers are now more accurately defined and targeted by their behaviors, rather than their age or other demographics. Connected members of the C-Generation—comprised of mobile device users—are more informed, highly educated, and accustomed to looking for what they want online. As a result, we are transitioning from the old-school approach of paid ads, ineffective email blasts, and in-your face outbound marketing to more effective, user-centered approaches such as Permission Marketing, Search Engine Marketing and Optimization, combined with targeted Content Marketing. We help your business to be found by potential customers and talked about on relevant channels by answering specifically to their needs and attracting highly qualified leads into your website and marketing funnel.
Are you growing and measuring your Social Media impact?
As social and mobile channels continue to explode, it seems impossible to keep up, especially if you are a leaner business without dedicated resources. Marketing automation tools can streamline the process of content distribution across multiple channels, making this task far more manageable for medium and small organizations. At Paulinox, we are great believers in using marketing automation tools to customize and personalize the experience for each visitor based on their profile. Our proprietary, simplified Conversation Model harnesses automation to create unique web experiences and social engagements, tailored for each client based on their goals, needs, and budget.
WHO WE ARE
The Paulinox team is built around an experienced, highly qualified internal staff supported by trusted strategic partners to deliver the best results to our clients. We practice conscious business principles with a values-based culture that inspires passion and commitment to a shared purpose. Each team member takes full ownership of their assigned roles, and our use of real-time project management tools ensures full transparency and accountability at every stage. We look forward to taking your business to the next level of digital success!
ONLINE BUSINESS STRATEGY
With more than 25 years of experience in developing effective digital business strategies for a broad array of companies, Dror assists clients to organically grow their digital presence and eCommerce businesses, rapidly increasing their online revenues. Specializing in transactional systems (eCommerce and other online businesses), social media, and mentoring business growth, his holistic approach to online business strategy and tactical execution incorporates spiritual psychology principles and transformational/Inspirational content. Based on his many years of expertise, he develops powerful, impactful solutions for Internet economy, eCommerce, online reputation management, eBusiness, social media, online marketing, and business automation that increases corporate and individual productivity, adhering to conscious business best practices.
Dr. Sophie H. Janicke
MEDIA & BEHAVIOURAL PSYCHOLOGY
Sophie H. Janicke, Ph.D. is a researcher, teacher, and innovator who investigates the role that new and traditional media play in promoting well-being with the goal to educate and build solutions on how to optimize people’s technology-saturated lives. She is a psychologist with a Ph.D. in Media Psychology and has worked in academia for over 6 years. Her innovative academic work on the positive effects of media is published in peer-reviewed journals as well as in the popular press (i.e., Greater Good Science Center, The Good News Network, Yes Magazine).
She's an Assistant Professor at Chapman University, and her areas of expertise include positive psychology, media psychology, mindfulness, technology, higher education, personal/professional development and well-being.
BRAND DEVELOPMENT & ORGANISATIONAL CULTURE
Theresa is an expert facilitator who works to further the goals of executives and the organizations they lead, using exceptional listening skills to uncover core beliefs and translate them into inspiring visions and brand strategies. Using CultureTalk, an online system she co-created, she identifies the ‘unwritten rules of engagement’ that drive decisions and behaviors in any organization.
Theresa leads clients into new ways of organizing their services and positioning their accomplishments, helping to shift leaders into new paradigms that move them into the future.
A gifted communications professional, she’s lead major rebranding initiatives that impact the identity of organizations from the ground up, including naming, logos, brand language, collateral and website development. She is a frequent speaker at regional and national events, sought for her expertise on Archetypes in organizations and individuals.
SOCIAL MEDIA STRATEGY LEAD
Known as “MisterLike” on various platforms, Eliav is an established social media expert with global experience. As Paulinox’s social media team leader, he helps leading brands, thought leaders, and exceptional ventures to best utilize our proprietary methods and dynamic inbound marketing principles.
Eliav has been an independent social media mentor and marketing consultant since 2013 and was previously CEO of Rahav Social Media, Israel’s leading digital PR agency, and head of social media for Globes, a top financial media company in Israel. Selected as one of the 50 most influential people on Israel's digital culture in 2012 by TimeOut Tel Aviv, he has worked with over 70 customers including: Zara, Osho International, Mentor’s Channel and Mini (BMW).
INBOUND EXPERT & MARKETING AUTOMATION
Danielle has a Bachelor's in Marketing with an Emphasis in Promotions and Leadership and brings more than 12 years of experience in campaign strategy, execution, and analytics. Her expertise lies in strategy, specifically inbound automation, campaigns, and approach. Her knowledge supports increasing potential client awareness, nurturing those leads further down the Sales funnel, converting them into customers and eventually brand advocates.
Danielle holds a Masters Degree in Spiritual Psychology as well as Inbound Certification, Hubspot Certification, and Design Certification from the HubSpot Academy. She continues to dedicate a large amount of time towards strengthening her skills in interpersonal communication and leadership and believes that a motivating, supportive, and encouraging work environment is required for true success.
Nipper brings 18 years of business operations and technology experience to the Paulinox team. Born into and raised in an entrepreneurial family, Nipper held leadership positions starting at a young age, and managed projects for a nationwide company with dozens of employees.
After earning her MBA from the University of Texas in Arlington, she spent more than seven years serving as the Director of Operations and Assistant Administrator for a prominent non-profit hospice in California. Her technical skills, management experience and high-level attention to detail contribute exceptional value to her project management role, and she is also talented in website and graphic design.
eLEARNING & eMARKETING LEAD
Julieanne guides and supports businesses to more clearly define their audience personas so that they can develop inbound marketing content and offerings that meet their clients’ needs. With over 10 years experience in the field of education, most recently as an instructional design consultant and higher educational finance manager, she also brings the expertise to develop strategic plans for high-value educational marketing content. Based on her work as a national trainer, she was selected out of 50 consultants to serve as an Instructional Coach for Pearson Publishing. Julieanne specializes in implementing research-based teaching techniques that take learners through a complete learning cycle. She currently utilizes her expertise as an educator to create education-based marketing experiences, product maps that fit the buyer’s journey, and curriculum design for eLearning courses and educational products.
CONTENT SYSTEMS DEVELOPMENT
Elna is the Founder of ZenTech Support, a thriving social media, CMS and inbound online marketing company that provides essential digital services to enhance brand awareness, organically build community, foster engagement, and drive business results for clients. At Paulinox, she brings her expertise in various CMS platforms such as WordPress and SquareSpace, Facebook business page development and maintenance, email marketing, YouTube channel creation and video production, graphic design, and more. Elna was Project Manager and Computer Security Consultant at PriceWaterhouseCoopers for 12 years. She holds a Masters Degree in Spiritual Psychology and an Inbound Certification from the HubSpot Academy.
SOCIAL MEDIA MARKETING
Ilana has nearly 4 years of experience in social media marketing, including work in her previous role as Social Media Coordinator for the University of Santa Monica for nearly 2 years. She enjoys coming up with creative campaign solutions and analyzing channel performance and has been described by colleagues a fast learner and self-starter. She enjoys learning the ins and outs of marketing, and taking on new projects like “Indiecation,” a music blog website she personally created, designed, markets, and writes for.
Born into a highly musical family, and with over 14 years of experience playing classical music herself, Ilana thrives in a creative environment. She obtained her BM in Oboe Performance at CSU, Long Beach, and recently received her Master’s Degree in Spiritual Psychology from the University of Santa Monica. In her spare time, Ilana enjoys listening to music and attending live concerts, playing the oboe, and writing for her blog.
Rebekah brings over 15 years of experience specializing in systems design, branding and marketing, organizational efficiency, and employee engagement. As founder and CEO of three successful companies in her own right, Rebekah has a unique, first-hand perspective of giving real-world, in-the-trenches executive advice.
Rebekah's innate ability to identify and correct inefficiency, redundancy, and missed creative opportunities within an organization has led to double-digit gains for many of her clients. Rebekah has consulted with Fortune 500 companies to establish higher standards for sustainability, efficiency, and profitability, and consulted on brand strategy, communications and leadership for clients in the real estate, healthcare and entertainment fields.
STRATEGIC MARKETING COPYWRITER
As a versatile, award-winning copywriter for more than 25 years, Teri develops highly effective marketing copy and digital content that connects authentically with target customers, focusing on creative, strategy-driven results. Her areas of specialty include healthcare/wellness, financial, technology, higher education, business-to-business services, consumer products, hospitality, non-profit, and personal/professional development. Teri honed her copywriting skills working on Fortune 500 accounts at global ad agencies in Pittsburgh, PA and Chicago, IL, and her contributions helped a regional Los Angeles-based marketing firm triple in size and billings. Teri holds a BA in professional writing from Carnegie Mellon University in Pittsburgh, PA.
HOW CAN WE SERVE YOUR BUSINESS?
Please leave us your details and website address with a short message. We'll get back to you with a free website assessment and a complimentary session to explain how we can help your business reach its full potential.
We are proud to collaborate with these Companies and Technology Partners
Brand Strategy Partner
Many brand processes take your team through exercises that capture qualities and characteristics, but lack deeper inspiration. Allegory, the agency behind CultureTalk, uses 12 Archetypal stories as a framework for building brands.
Archetypes illuminate true purpose and passion, uncovering attributes that can attract prospects and rally teams. Tied to an organization's culture, Archetypes help create simple, authentic stories that make a brand relevant, get it remembered, and move it ahead.
Allegory’s pioneering work in the field of brand storytelling has helped leaders and teams position their offerings, build market share and shift their approach in support of strategic goals. If you believe that culture is the key to unlocking stories, attracting opportunity and engaging employees, we’d love to collaborate in bringing your brand to life.
Professional Website Design & Marketing Agency
MoonQuake is a design, programming, and marketing agency with offices in Los Angeles, New York & Atlanta. We have over 15 years of experience in developing websites, mobile apps and custom software. MoonQuake also offers marketing strategies and hands-on services such as SEO, Pay Per Click, Social Media Marketing, Direct Response, inbound marketing and Affiliate marketing. Our team have extensive background in account management, client acquisition, direct sales, and media buy. We are well experienced in the entertainment field, retail / wholesale industries, and virtual products. We have highly skilled professionals that will help take your business to the next level.
Leaders of Inbound Marketing and Marketing Automation
HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot’s award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with an office in Dublin, Ireland, and has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. http://www.hubspot.com
Content Systems Development
ZenTech Support is a client-focused custom developer of Content Management Systems such as WordPress, Squarespace, and Strikingly. ZenTech Support enjoys teaming up with Paulinox Consulting as the technical implementer of their strategic initiatives paving the way for joint clients to achieve digital success. The nature of ZenTech Support’s CMS work also lends to Inbound & Social Media Marketing as natural service offshoots.
Experts in In-Depth Keyword Research & Everything Search related
E-libraries is a private Search Engine Marketing (SEM) and Market Research outfit that helps you walk through an Online-Marketing Roadmap. Learn more about your business from a Search Engine (Google) point-of-view, before committing yourselves to that long-term service contract or expensive Pay-per-Click (PPC) campaign.
We research keyword history from reputable sources and group these search phrases into target market groups. We then apply these groups to your Web Site Development, Search Engine Optimization (SEO), Sponsored Link Campaigns, SMO and other advertising / business efforts.
We specilize in utilizing various Google products that assist your business reach its goals and full potential: WebMaster tools, AdWords, Analytics, Google Shopping and more
Google Partners (Past Engage) is Google’s program for advertising agencies, digital marketing professionals, and other online consultants. Most of the Paulinox core team is certified in variety of Google products from Analytics, WebMasterTools to Adwords, Google Local, Google Shopping and search products that serves our clients.